We’ve all been victims of bad advertising haven’t we? Whether it’s the P.C. vs. Mac video or the Vista WOW advertisement. But on a rare occasion, along comes an advertising which makes you want to actually buy the product. A clear example of such would be the priceless Mastercard Advertisement.
I was looking through news today and I found this interesting advertisement. Even though their idea wasn’t extra-ordinary, the way they pulled it off was not only hilarious but also very productive. A zoo in Germany called Neunkirchen wanted to raise their attendance and what they came up with is this slogan “Come to the zoo before the zoo comes to you.” Even though the statement itself might seem very cliche, it worked effectively as it raised their attendance by 15% compared to an average month. What made the slogan so creative? The accompanying dog.
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nice article